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Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
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targeting Archive
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Google Stole My Idea! Interest Profile Ad Targeting.
Posted on February 25, 2010 | No CommentsI had this idea back in 2006 that I was going to create a system to allow people to maintain a universal profile of their advertising preferences, which would allow them to choose the type of ads they see. I originally conceived it as a...