Welcome to the NYU Marketing Website
Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
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Social Media Archive
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Summer 2010 Intern Testimonials
Posted on October 11, 2010 | No CommentsName - Alan Bernstein Company – Electronic Arts Position/ Tittle – CRM Marketing Intern “As an intern at EA I was tasked with researching and applying best practices in CRM to multiple EA games. Also, a large part of my internship was spent analyzing the... -
5 Simple Social Media Tools
Posted on June 22, 2010 | 1 CommentI recently attended a summit on Social Media in Financial Services. Sounds fun, right? One common theme was determining success metrics for social media campaigns. Of course every brand and industry is different. We can measure participation, inbound traffic, sales, likes & loves, shareability, member count,... -
MySpace Overhauling Site & Searching for Agency…
Posted on June 17, 2010 | No CommentsMyspace is searching for an agency to lead a branding effort centered around the redesign and relaunch of the MySpace site, which will include many updates to the core functionality of MySpace. MySpace itself admitted the task is “risky” just last month at a TechCrunch... -
Pepsi Passes on Super Bowl for Social Media
Posted on February 15, 2010 | 1 CommentFor the first time in 23 years, Pepsi decided to not advertise on the Super Bowl. Instead, they are spending $20 million on a massive social media campaign. Some argue that this is a cost-cutting measure on their part (last year they spent $33 million...