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Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
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P&G Archive
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Thanks, P&G
Posted on February 15, 2010 | No CommentsAs one of the largest manufacturers of consumer goods and biggest spender on US advertising, it is only fitting that Procter & Gamble has launched its first-ever fully integrated corporate marketing campaign at the Winter Olympics. While other major sponsors pulled out due to the...