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Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
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pepsi Archive
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Pepsi Passes on Super Bowl for Social Media
Posted on February 15, 2010 | 1 CommentFor the first time in 23 years, Pepsi decided to not advertise on the Super Bowl. Instead, they are spending $20 million on a massive social media campaign. Some argue that this is a cost-cutting measure on their part (last year they spent $33 million...