Welcome to the NYU Marketing Website
Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
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integrated marketing Archive
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NYU IMA Students: Semi-Finalists in the Google Online Marketing Challenge
Posted on August 15, 2010 | No CommentsAt New York University’s Integrated Marketing Masters program, five students were recently named semi-finalists in the Google Online Marketing Challenge. The challenge is offered to students registered for the spring session of the Web Analytics course within the Analytics concentration. In this course, students learn... -
Google Stole My Idea! Interest Profile Ad Targeting.
Posted on February 25, 2010 | No CommentsI had this idea back in 2006 that I was going to create a system to allow people to maintain a universal profile of their advertising preferences, which would allow them to choose the type of ads they see. I originally conceived it as a...