Welcome to the NYU Marketing Website
Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
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Google Archive
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Welcome to Topeka
Posted on April 1, 2010 | No CommentsGoogle has officially changed their name to Topeka. Is this some sort of April Fool’s Joke or is Google for real? I hope the latter because Topeka is an awesome name. With all that’s going on with China and other privacy issues, Google could really... -
Analytics at a Glance
Posted on March 11, 2010 | 1 CommentNYUMarketing.com just celebrated its one month anniversary making this the perfect time for our first analytics report. The website is starting to gain some traction with a steady flow of daily visitors. A 66.4% bounce rate is rather high when compared to related sites of... -
Oh the buzz, over Google Buzz!
Posted on February 9, 2010 | No CommentsThe world is actively buzzing over Google Buzz! In a very non-scientific experiment, I intently stared at my Mac for 5 minutes after searching ‘Google Buzz’ on Twitter. During the 300 thrilling seconds, I watched the search results quickly grow: “48, 86, 211…490 more tweets... -
Does your email Buzz?
Posted on February 9, 2010 | No CommentsIt looks like the search giant has once again forayed into social territory. Welcome Google Buzz, a new social collaboration tool built into Gmail. Going beyond simple status messages, Buzz allows you to share updates, photos, videos, links and more. It can be likened to...