Welcome to the NYU Marketing Website
Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
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Guest Speaker, Brian Kibby, SVP, Sales and Marketing at Pearson
Posted on November 30, 2010 | No CommentsBrian Kibby tweets range from fascination with his brother’s intelligence, the ongoing Kibby household debate on the most handsome quarterback and his gym visits to business meetings, guest speaking events and motivational quotes. Kibby has over 16,000 Twitter followers! Kibby is also the Senior Vice... -
5 Simple Social Media Tools
Posted on June 22, 2010 | 1 CommentI recently attended a summit on Social Media in Financial Services. Sounds fun, right? One common theme was determining success metrics for social media campaigns. Of course every brand and industry is different. We can measure participation, inbound traffic, sales, likes & loves, shareability, member count,...