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Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
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beer Archive
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My Favorite Ad Campaign (of the moment)
Posted on February 11, 2010 | 1 CommentHow to Pour the Perfect Stella Artois The Stella 9 Step Ritual elevates a simple beer to a gourmet experience. This campaign has broken through the clutter and captured my attention in out of home, print, and TV executions. I consider advertising particularly effective when...