Welcome to the NYU Marketing Website
Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
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Analytics Archive
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Suneel Grover on Analytics at the DMA
Posted on September 20, 2011 | No CommentsProfessor Suneel Grover, SAS’s Solutions Architect, recently spoke about his DMA workshop Customer Intelligence and Analytics. Suneel teaches SAS: Advanced Database Analysis in the M.S. in Integrated Marketing program where he dives even deeper into the details of SAS database analysis. -
NYU IMA Students: Semi-Finalists in the Google Online Marketing Challenge
Posted on August 15, 2010 | No CommentsAt New York University’s Integrated Marketing Masters program, five students were recently named semi-finalists in the Google Online Marketing Challenge. The challenge is offered to students registered for the spring session of the Web Analytics course within the Analytics concentration. In this course, students learn... -
Analytics at a Glance
Posted on March 11, 2010 | 1 CommentNYUMarketing.com just celebrated its one month anniversary making this the perfect time for our first analytics report. The website is starting to gain some traction with a steady flow of daily visitors. A 66.4% bounce rate is rather high when compared to related sites of... -
Keywords with 0 visits in Google Analytics? What’s Up with That?
Posted on March 10, 2010 | No CommentsEver looked at your Google Analytics Keyword Reports and wondered about those keywords showing up with 0 visits? Bear in mind that a session or visit lasts until the visitor closes the browser or remains inactive for 30 minutes. So for example, if a visitor...