Welcome to the NYU Marketing Website
Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
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advertising Archive
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Monetizing the Web – A New Form of Digital Ads
Posted on April 16, 2010 | No CommentsOnline advertising spend will reach $106.6 billion in 2011, which will be 13.6% of total ad spend worldwide. Take a quick look around and the web and you will see advertising everywhere. With paid search, in-text ads, video overlay ads, and display banners, it’s an... -
Google Stole My Idea! Interest Profile Ad Targeting.
Posted on February 25, 2010 | No CommentsI had this idea back in 2006 that I was going to create a system to allow people to maintain a universal profile of their advertising preferences, which would allow them to choose the type of ads they see. I originally conceived it as a... -
Pepsi Passes on Super Bowl for Social Media
Posted on February 15, 2010 | 1 CommentFor the first time in 23 years, Pepsi decided to not advertise on the Super Bowl. Instead, they are spending $20 million on a massive social media campaign. Some argue that this is a cost-cutting measure on their part (last year they spent $33 million... -
My Favorite Ad Campaign (of the moment)
Posted on February 11, 2010 | 1 CommentHow to Pour the Perfect Stella Artois The Stella 9 Step Ritual elevates a simple beer to a gourmet experience. This campaign has broken through the clutter and captured my attention in out of home, print, and TV executions. I consider advertising particularly effective when...