About the Program

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   What is the NYU Integrated Marketing Program?

   If marketing is your chosen field, then the M.S. in Integrated Marketing, which focuses on marketing as a key element of business to support a company's overall growth strategy, is right for you. In contrast to a general-management program, all courses in this master’s degree are marketing-focused. Companies seek our graduates because they are prepared for leadership positions and have the analytic and strategic skills to be both generalists and specialists. Students consider this degree to be the fast track to CMO.

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   What is unique about the NYU M.S. in Integrated Marketing program?

   In addition to our curriculum of 14 marketing-focused courses, our faculty of senior marketers is unique. Because they have senior-level marketing experience at major companies, they are able to teach our students how to apply what is needed in the real world of contemporary business: theory, methodology, and best practices. By learning from marketers who have launched new products, developed brand strategy for leading consumer and business-to-business products, managed campaigns, optimized search, launched e-commerce businesses for major brands, managed P&Ls, and developed social-media campaigns for leading companies, MSIM students have the advantage of real-world learning.

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   How does the M.S. in Integrated Marketing differ from an MBA degree?

   The NYU M.S. in Integrated Marketing degree is a specialized graduate degree. Instead of the general-management courses that students take in an MBA program, students in the NYU M.S. in Integrated Marketing program take an all-marketing curriculum. They begin with 9 core courses in general marketing, then each student selects a concentration area and takes 4 courses in that specialization-- brand, digital, or analytics. To complete the degree, all students take the Capstone course where they apply the learning from all of the previous courses to the writing of a business plan for a new company.

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   How many credits is the program?

   The curriculum consists of 14 courses. Each course is three credits, for a total of 42 credits. All courses are offered in the evenings to accommodate the needs of working professionals and to allow full-time students to do internships.

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   What is the core curriculum?

   The program’s core curriculum of general marketing courses includes finance, campaign management, strategic planning, digital marketing, and management. Students also select more specialized courses from concentration areas in Brand Management, Digital Marketing, or Marketing Analytics. They then apply their learning in the Capstone course, which focuses on writing the business plan and entrepreneurship.

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   What are the concentration areas for the NYU M.S. in Integrated Marketing program?

   Students begin with the core courses, which they take in sequence, so that the learning and skills build from one course to the next. In the last semester of core courses, each student selects a concentration area. There are three to choose from: Brand Management, Digital Marketing, and Marketing Analytics.

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   How long does it take to complete?

   Full-time students complete the degree in two years; part-time students may take up to five years, depending on the number of courses they take each semester. If you are an international student, your level of fluency in English may affect the time you need to complete the degree.

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   Is there a thesis project?
   

   Because the program’s focus is hands-on, real-world learning, the thesis project—called the Capstone—is a business plan. Students complete the program by taking the Capstone course, where each creates a new business concept and writes a complete business
   plan for launch. That way, students apply all of the learning from all courses, and they also learn entrepreneurship.

Admissions

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   What are the admissions requirements?

   The Admissions Committee reviews all elements of the application as part of the review process, so it is important that you take the time and consideration required to complete all the components of the application. We request that applicants submit original sealed transcripts from all colleges or universities attended, so that we may review academic trends during your studies. We require two letters of recommendation to understand the level of your skills and ability to succeed in pursuing a master’s degree. The recommendations may be two professional letters, one academic and one professional, or two academic recommendations. Please do not use personal or family friends for recommendations. We suggest that you contact your recommender early in the process and discuss the program to which you are applying and your long-term goals, so the recommender may provide a proper assessment. The personal statement is reviewed to determine your suitability for the program and is also used as a writing sample. A current résumé is also required so we may review your work history and related experience. Applicants with industry or related experience are given preference in the admissions review process.

   All applicants who have completed their undergraduate degree in the past two years must submit a standardized graduate test score: GRE or GMAT. The Admissions Committee reserves the right to request a standardized test score from all applicants.

   MASTER'S DEGREE APPLICATION COMPONENTS

   Completed application, including personal statement
   Check or money order (no cash) payable to NYU for $75.
   This is a nonrefundable processing fee.
   Official transcripts from all colleges or universities attended
   Standardized test scores
   Two letters of recommendation
   A current résumé
   Portfolio (M.S. in Digital Imaging only)

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   Why does the program require that applicants have relevant work experience?

   The NYU M.S. in Integrated Marketing program, and the previous program, the M.S. in Direct and Interactive Marketing, have historically been graduate programs for marketing professionals to enhance their career development. Students benefit from being able to exchange ideas, challenges, and experiences with classmates during work on group projects, case-study assignments, and in class discussions.

   For the Entering Class each Fall, the MSIM program accepts applications from U.S. "rising seniors" who have relevant undergraduate course work. These new college graduates are able to build their experience immediately through internships in their first semester (in contrast to international students, who must be in compliance with the student-visas restrictions on off-campus employment). In addition some of these rising seniors find full-time entry-level marketing positions at New York City companies as soon as they begin the program. Relevant work experience after college/university is essential for all other applicants to the NYU M.S. in Integrated Marketing program. U.S. students tend to be junior- and mid-level professionals in marketing and related fields. They have an average of 3 years of relevant work experience, and some have 7-9 years of experience.

   All international students must have a minimum of 1 year of full-time work experience in marketing after graduation from college or university. This group, which comprises 30% of students, brings experience from global, multi-national, and local advertising agencies, consumer-goods companies, management consultancies, digital marketing companies, database companies, and financial-services companies. At present, MSIM international students are from Argentina, Australia, Brazil, Canada, China, Colombia, the Dominican Republic, England, Greece, India, Israel, Mexico, Pakistan, Peru, the Philippines, Spain, Taiwan, Turkey, Uruguay, and Venezuela.

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   Can I apply if I already have a graduate degree?
   

   Yes, it is not uncommon for NYU MSIM students to have a previous advanced degree. Approximately 10% of the students have previous MBA and other M.S. degrees.

   In some cases, they come to the NYU MSIM because they did not get an opportunity to take enough marketing courses to feel confident about career advancement. In other cases, they consider their graduate degrees to be out of date--for example, they did not study digital marketing or learn the best practices of measurable marketing.

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   What are the admissions deadlines?

   NYU-SCPS practices rolling admissions for all graduate programs but encourages applicants to apply by the following dates:

   Fall: February 1
   Spring: October 15
   Summer: February 15*

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   How much does it cost?

   Visit here for financial information.

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   When can I enter the program if I am accepted?
   

   The NYU MSIM programs accept two entering classes each year:
   The Entering Class of Fall – this semester begins in early September
   The Entering Class of Spring – this semester begins in mid-January

   Highly qualified U.S. applicants ar permitted to apply for a Summer semester start, when they can begin the program with the Finance for Marketing Decisions course.

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   Is there a way for me to get ready for the program if I am accepted?
   

   For the Fall and Spring Entering Classes, the program offers its Get Ready for Grad School Workshops in:
   • Introduction to Integrated Marketing
   • Using Excel for Marketing Analysis
   • Working in Groups

   These workshops, led by faculty, help to prepare students for the first semester of classes and also give them important opportunities to get to know each other in the week preceding the start of classes.

Employment Opportunities

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   Can I work while attending the graduate program?

   The program is designed to be flexible, meeting the needs of students who are working full time as well as those who are not working. Students are able to switch from full-time study to part-time study--or from part-time study to full-time study--in any semester, without any bureaucracy. All classes are held on weekday evenings. That enables working students to come to class at the end of their work day; it also enables full-time students to work at internships during the day in the Fall, Spring, and Summer semesters, if they are eligible to do so. For international students attending any graduate program in the U.S., eligibility to do an internship depends upon the terms of the visa.

   Approximately 60% of NYU MSIM students work full time. They take classes on a part-time basis, usually two courses per semester. This means that they attend school two evenings each week. The full-time students take four courses per semester, attending school four evenings per week. If a group of full-time students wishes to move through the core courses in a "block unit," they can choose to do so.

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   What career paths do graduate students take?

   The M.S. in Integrated Marketing provides students with comprehensive knowledge to work in many different areas of marketing. Here are some examples of specific career areas our students are prepared for, depending on which concentration they choose to study:

   Digital Marketing:
   All aspects of online/interactive, including search, e-mail, e-commerce, social media, mobile, word of mouth, and more.

   Brand Marketing:
   Brand strategy, brand/product management, strategic planning, advertising.

   Marketing Analytics:
   Projecting, analyzing results for Web traffic, sales, and other aspects of consumer behavior.

   Direct Marketing:
   Subscription sales, club marketing, catalog marketing, loyalty programs, customer-relationship marketing/customer-experience management (CRM/CEM).

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   What are the placement opportunities for graduates?

   Since 60% of the students work full time while attending the graduate program, and some have tuition-reimbursement benefits from their employers, not every new graduate is seeking a new position. Some students, however, look for new opportunities while they are enrolled in the program, and others benefit from hearing about new opportunities while they are enrolled.

   For those who have applied for new positions to begin at graduation, the rate of employment has been historically high. For the graduates of our previous degree program, the M.S. in Direct and Interactive Marketing, employment in the 90% range was standard. Since the downturn in the U.S. economy, candidates have faced a more challenging and slow job market. Companies contact us on a year-round basis, seeking our students and our alumni.

   Recent employment includes: Razorfish (Strategist), Converseon (Affiliate Marketing Manager), American Express (Senior Marketing Manager), Web MD (Director of Integrated Marketing), CheetahMail/Experian (Client Relationship Manager), Discovery Channel (Manager of Integrated Marketing), Avon (Assistant Product Manager), Ogilvy (2: Account Management; Senior Analyst).

   Recently promoted alumni positions include: Carat (Communications Planning Director), Sirius XM (Manager of Digital Communications), Alberto Colver (Global Marketing Manager), Digitas (Associate Director)

Internship Opportunities

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   Are internships required?

   No, internships are not required for the NYU M.S. in Integrated Marketing degree.

   Full-time students can use one internship in place of a concentration-area course, as soon as they complete the core courses and when the internship company and responsibilities are consistent with the learning from a course in the concentration area.

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   How do I get an internship?
   

   The NYU M.S. in Integrated Marketing program is contacted by a range of companies in New York City that seek its students as interns. These opportunities are announced to our students. In addition, some students find internships through the faculty, the alumni, classmates, guest lecturers in classes, speakers at program events, and the career-development resources at New York University, which include the Wasserman Center for Career Development.

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   What are some companies where MSIM students have interned recently?

   Summer 2010 internships include Razorfish, Time, Inc. Consumer Marketing, Condé Nast, EMI Music, Armani, Redcats U.S.A., EA Electronic Arts (video games), Undertone (mobile marketing), L’Oreal (2), Bayer, Kimberly-Clark (Brazil), Mattel/Fisher-Price, MTV, and Ogilvy.

Networking Opportunities

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   What are the opportunities for networking in the graduate program?

   Students in the NYU M.S. in Integrated Marketing program form a supportive community of marketers. The club--called the Integrated Marketing Association-- is a student chapter of the American Marketing Association. It provides this Website, the NYU MSIM Facebook page, and an NYU MSIM LinkedIn group.

   For each Entering Class in the Fall and Spring semesters, the NYU MSIM program holds a Welcome Lunch event that features a panel discussion by alumni on how to succeed in
   the graduate program and on the job market. Recent alumni speakers have been from Lancome, Nestlé, Weight Watchers, Brooks Brothers, Citigroup, Toys 'R Us, Spike DDB, WebMD, and MTV.

   Students also meet potential employers at program events, especially the VIP Lunch Dialogue series. In Spring 2010, a seminar series on Mobile marketing was co-sponsored by the Department of Marketing and Public Relations and the Direct Marketing Club of New York.

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   What are the opportunities for continued networking after graduation?
   

   The alumni have an NYU MSIM Alumni LinkedIn group, and they get together regularly for formal and informal events to share information. Many alumni have advanced in their careers through networking with classmates.