Welcome to the NYU Marketing Website
Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
Account
Technology Archive
-
Interactive TV
Posted on November 23, 2010 | 1 CommentOn November 18, 2010 a few NYU MSIM grad students attended the TVOT NYC Intensive on The Rise of ITV Economy: Commercials, Content, Commerce & Clicks held at the Museum of Arts and Design. The event was hosted by Interactive TV Today [itv], the leading... -
Monetizing the Web – A New Form of Digital Ads
Posted on April 16, 2010 | No CommentsOnline advertising spend will reach $106.6 billion in 2011, which will be 13.6% of total ad spend worldwide. Take a quick look around and the web and you will see advertising everywhere. With paid search, in-text ads, video overlay ads, and display banners, it’s an... -
New MIT Media Lab
Posted on March 6, 2010 | No CommentsIt is comforting to know that there are still places in the world for wild ideas and unrestrained corporate largess. The new MIT Media Lab, a $90 million dollar, six-story high tech playpen opens its doors. Even if I just have a normal job today,... -
Magazines Look to the iPad for Salvation
Posted on March 4, 2010 | No CommentsWired and Adobe collaborated to create Wired Magazine on the iPad. Everyone in the magazine and newspaper business is looking to the iPad as their white knight. I am doubtful that it can deliver on the vaunted expectations, but we can hope. Regardless, the video... -
Cloud Computing
Posted on February 10, 2010 | No CommentsSo what exactly is “Cloud Computing” ? The term has been the source of inspiration for many articles in the past couple of years, including a recent one in the Wall Street Journal on February 9, 2010: Broadly speaking, any service or program sent over...