Welcome to the NYU Marketing Website
Welcome! This website is maintained by the students, alumni, and professors of New York University's M.S. in Integrated Marketing program. Our members work at the leading edge of digital marketing, brand management, and marketing analytics. We invite you to learn more about the exciting things happening in our community.Interview with Professor Kennon
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featured2 Archive
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Invention Is the Key, Says Neil Feinstein
Posted on September 21, 2011 | No CommentsProfessor Neil Feinstein, Director of Brand and Strategy at True North, recently took time out of his busy day to chat with the Direct Marketing Association (DMA) about what will be important for brands to consider in the coming year. He explains that modern marketing... -
Suneel Grover on Analytics at the DMA
Posted on September 20, 2011 | No CommentsProfessor Suneel Grover, SAS’s Solutions Architect, recently spoke about his DMA workshop Customer Intelligence and Analytics. Suneel teaches SAS: Advanced Database Analysis in the M.S. in Integrated Marketing program where he dives even deeper into the details of SAS database analysis. -
Capstone Success Story – The Loog Guitar
Posted on April 8, 2011 | No CommentsA Capstone business plan may soon become a reality. NYU graduate Rafael Aitijas has raised over $50,000 on Kickstarter to support his creation, The Loog Guitar. Described on his website: “With its 3 strings, The Loog Guitar makes it easy for anyone to play guitar.... -
Guest Speaker, Brian Kibby, SVP, Sales and Marketing at Pearson
Posted on November 30, 2010 | No CommentsBrian Kibby tweets range from fascination with his brother’s intelligence, the ongoing Kibby household debate on the most handsome quarterback and his gym visits to business meetings, guest speaking events and motivational quotes. Kibby has over 16,000 Twitter followers! Kibby is also the Senior Vice... -
Bianca Slade Discusses the Adobe Web Analytics Competition and Her Winning Team Bobcats
Posted on November 16, 2010 | 1 CommentTell us about your trip to Utah. Upon arriving Thursday afternoon, Barbra and I immediately fell in love with the area. The majestic Rocky Mountains seemingly engulf the Salt Lake City area creating an awesome panoramic view. Although snow capped peaks were visible in all... -
Guest Speaker: Naveen Selvadurai, Co-founder of Foursquare
Posted on November 1, 2010 | 2 CommentsSocial Media and the Brand, instructed by Professor Howard Greenstein, has delivered impressive guest speakers all semester. Although some heavy hitters are scheduled for this Wednesday, thus far my indisputable favorite has been Naveen Selvadurai, Foursquare co-founder. My excitement to have Selvadurai in class can... -
Resume Workshop
Posted on October 27, 2010 | 3 CommentsOn Friday, October 22nd, 2010 the IMA hosted its first Resume Workshop. After an intro presentation by IMA President Jeffrey Akavan and Vice President Susana Roges, over 20 participating students spent 10 – 15 minutes with each industry leading professional. The Panel Chad Ghastin, Manager... -
Summer 2010 Intern Testimonials
Posted on October 11, 2010 | No CommentsName - Alan Bernstein Company – Electronic Arts Position/ Tittle – CRM Marketing Intern “As an intern at EA I was tasked with researching and applying best practices in CRM to multiple EA games. Also, a large part of my internship was spent analyzing the... -
8 Tips for Managing your Online Presence
Posted on October 3, 2010 | 1 CommentAssistant Editor at Mashable and NYU graduate, Erica Swallow posted a great blog titled ‘10 Tips for Aspiring Digital Marketers.’ The thoughtful and thorough blog is a must read for all Digital Marketing students. Because I found the blog to be a great game plan... -
Videos Gone Viral – Who Wins?
Posted on September 26, 2010 | No CommentsThe Internet is quickly becoming a commodity, almost as important as electricity, water, gas, cable and any other immediate service one signs up for as soon as one moves into a new home (yes, I am fully aware of not including phone services). This amazing...